12 Dec

The Dream Commitment in English

dreams of flight! child playing with toy airplane against the sky at sunset

Dreaming of the future (Photo: Choreograph)

In 2015 the Norwegian innovation agency Innovation Norway arranged a national brainstorming on the future of Norwegian industry, economy and society called Drømmeløftet (The Dream Commitment).

More than 3500 people participated in more than 80 different events. Many of the events were arranged by Innovation Norway’s offices around Norway and abroad, but some were also planned by other companies and organizations.

One of the objectives of the agency is to provide innovation policy advice to its owners (The Norwegian Ministry of Industry and Fisheries and the counties), other ministries and society at large. Innovation Norway has made use of the Dream Commitment material in a series of reports on the needed transformation of the Norwegian economy. This document contains excerpts in English of some of the relevant documents.

Download The Dream Commitment, selected texts

Dream Commitment Report on Smart Communities
Dream Commitment Report on Clean Energy 

Other blog posts in English

11 May

The Dream Commitment 2.0

girl in an Superman's costume

This summer Innovation Norway will present  ideas and proposals based on  the so-called Dream Commitment process («Drømmeløftet»), through the Innovation Speech, Arendalsuka and several new reports.

[Norsk versjon her!]

In 2015 Innovation Norway and its many partners arranged 84 different events, seminars and conferences all over Norway and  attached to our offices abroad.

We called this the Dream Commitment, a national brainstorming where the participants identified challenges and possibilities for Norwegian industry, and where we brought forth ideas regarding Norway’s journey from a unique industrial structure, through a transformation process to a new unique position.

We have made use of  this input as a basis for our own analytical work.

Innovation Norway  is the innovation policy adviser of its owners. We are to give advice on how we can develop instruments and target policies in such a way that we through the development of sustainable Norwegian businesses achieve growth and welfare.

We have now combined the input we got through the Dream Commitment  with our own analytical work and the one of others. We have used this material to develop our own narrative on challenges and opportunities, and — not least — in order to present concrete political advice on where to go now.

This work has, for instance, been used in the work on our new strategy, which will be published later this year.

On May 31, we present the Innovation Speech 2016 (Innovasjonstalen 2016) together with the Research Council of Norway and SIVA at a special event in Oslo. We have made use of this material when preparing our part of that speech.

The same day we will also publish the first in a series of report on the use of innovation as a tool to develop a re-calibrated industrial structure that can compensate for the fall in oil revenue, and businesses that can conquer new markets in areas where the world is looking for new solutions.

Innovation Norway has identifies six so-called opportunity areas where the needs of the world meets Norwegian competences:

  • Clean Energy
  • Ocean Space
  • Bio-economy
  • Tourism and creative industry
  • Health and welfare
  • Smart societies

The first report will be a crosscutting document which presents some of the most important observation and policy proposals. Next we will publish, one by one, a report for each of the six opportunity areas, all the way up till Arendalsuka in August.

In Arendal we are responsible for several events that will follow up on the Dream Commitment.

Per M. Koch

Read also the reflections made by CEO Anita Kron Traaseth and the chairman of the board, Per Otto Dyb, in the recently published annual report for 2015. They look at some of the messages we want to convey.

Photo: Choreograph


01 Jun

The Dream Commitment on Internationalization

World flags (photo: 123ArtistImages)

The Dream Commitment meetings on internationalization generated a large number of interesting observation and policy proposals.

By Per Koch, Innovation Norway  

Innovation Norway’s offices abroad were responsible for many of the events, often arranged in collaboration with the relevant Norwegian embassies or consulates.

The need for internationalization

Internationalization was one of the most important topics discussed. This especially applies to the presence of Norwegian companies abroad. Norway, with its five million inhabitants, has a very small home market, which historically has led to a strong global orientation of important parts of the business sector.

Right now the falling oil and gas prices have caused a renewed interest in international expansion. Some of the income and tax revenue generated by exports of petroleum will have to be replaced by other goods and services.

Norwegian industrial clusters are dependent on an efficient flow of technology and competences from abroad, to ensure that the relevant companies are to stay innovative and competitive both on the national and the regional arena.

Companies that focus on the home market learn through interaction with companies that are active internationally. Norwegian companies with a presence abroad may serve as conduits for this type of knowledge dissemination (as may foreign companies with offices in Norway).

Read More

28 May

The Dream Commitment – Ideas and Proposals

The Dream Commitment (Drømmeløftet) was launched by the  CEO of Innovation Norway, Anita Krohn Traaseth  in November 2014.  Here is a short presentation of some of the ideas presented by the people taking part in this national innovation policy  brainstorming.

By Per Koch, Innovation Norway

The basis of the Dream Commitment process was:

  • The realization that the world, as well as Norway, are facing some serious environmental, social and economic challenges,
  • the realization that these challenges require changes in behavior,
  • and the knowledge that these changes in behavior require innovation.

Innovation Norway, a public agency supporting private sector innovation and entrepreneurship, invited companies, organizations and individuals to tell us about the challenges and opportunities facing Norwegian society. We also asked participants for suggestions as to what can be done differently.

In three and a half month more than 80 events were arranged.  More than 3500 people took part. Some of the events were arranged by Innovation Norway’s own offices in Norway and around the world. Others were arranged by other organizations and companies.

Innovation Norway has received summaries of most meetings, as well as written proposals from a large number of stakeholders. In addition to this Innovation Norway has produced its own reports and memos.

The Participants

Practically all branches of industry have part of this process, from tiny one man/woman companies at one end to big corporations like Statoil, DNV GL and Telenor at the other.

Read More

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